HMD Officially Takes over Nokia to bring New Devices in market

NokiaHMD Global enters the market today, to create a new generation of Nokia branded mobile phones through an exclusive 10-year brand licensing agreement

  • Effective immediately, HMD will own the existing Nokia branded feature phone business, providing global market reach and scale
  • HMD Global leadership team announced; ambition to become significant player in the global smartphone market
  • Strategic partnership model with leading industry players and world-class expertise to bring the very best Nokia mobile phone experience to global consumers
  • New Nokia smartphones on Android operating system available in H1 2017

 

Espoo, Finland – 1st December 2016: A new and exciting chapter in the story of Nokia branded phones begins today as HMD Global Oy (“HMD”) – the new home of Nokia phones enters the market. Finnish company HMD will bring a new generation of mobile phones to consumers, with the first smartphone products set to be launched in the first half of 2017, alongside the existing Nokia branded feature phone business.

The launch of HMD comes just six months after the company signed a strategic licensing agreement with Nokia, giving HMD exclusive use of the Nokia brand on mobile phones and tablets worldwide for the next 10 years.

 

With a leading position in the feature phone market already, HMD has a significant global foothold including Americas, Europe, Asia, Middle East, Africa, India and China from day one. This scale, coupled with a world-class and highly experienced leadership team positions HMD for a truly accelerated start.

HMD has developed a unique strategic partnership model that will see it working with some of the world’s leading technology companies including Nokia, FIH Mobile Limited (FIH) and Google. Future Nokia smartphones will utilise Google’s Android operating system, currently deployed on 86% of the world’s smartphones.

A cornerstone of HMD’s partnership model is an agreement with FIH, a global consumer electronics manufacturing and technology powerhouse that will manufacture Nokia branded mobile phones and tablets, guaranteeing quality of manufacture and innovation at scale as well as giving access to FIH’s world-class R&D capability.

HMD is developing an exciting new consumer centric product range which will focus on innovation, quality and experience, alongside the iconic Nokia mobile phone attributes of design, robustness, and reliability.

The company combines the agility and attitude of a start-up business with the expertise of some of the industry’s most experienced and passionate senior leaders. The HMD Global team is headed by CEO Arto Nummela and President Florian Seiche. Together, they will forge a new chapter in the story of Nokia mobile phones with the support of an experienced leadership team made up of talent across multiple markets.

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